I have had the privilege of working in the world of graphic design for the past 24 years, as a designer, art director, and entrepreneur. My career goal has always been to create inspiring and meaningful concepts that leave a lasting impression.
For me, creativity is a serious endeavor that must go beyond fleeting trends. Good design is not just about aesthetics; it tells a story, solves a problem, and establishes a strong visual dialogue. My approach is rooted in clarity, simplicity, and relevance—timeless principles that transcend the ephemeral.
Every project is a quest for balance between form and function, precision and spontaneity, logic and emotion. I draw inspiration from the symbolism and bold compositions of great 20th-century designers, where every line, every space, and every color is deliberately chosen for its meaning and impact.
The result:
Powerful, contemporary, and timeless visuals, designed to captivate, communicate, and endure.
My Journey
Design found me early on—through sketchbooks, album covers, and the visual language of everyday life. Over the years, it’s grown from a passion into a way of seeing the world. I’ve had the chance to explore this path through many lenses: building brands, crafting stories for the screen, shaping identities that connect with people. Each project has been a lesson in empathy, patience, and the power of visual clarity. What drives me still is the same curiosity that started it all—a desire to make things that speak, that resonate, that stay with you.
Core Values
Clarity
I believe that design should communicate, not confuse. Every element has a purpose, and every choice should serve the message.
Authenticity
Great design begins with honesty—about the story, the audience, and the intention behind the work. I strive to create visuals that feel true, grounded, and human.
Curiosity
Staying curious keeps the work alive. I approach every project with a fresh eye, open to new ideas, tools, and perspectives.
Craft
Details matter. Whether it’s a kerning adjustment or a color shift, I take pride in the precision and care behind every pixel.
Timelessness
Trends come and go, but thoughtful design endures. I aim to create work that holds its value, long after it’s been launched.
Collaboration
Design is not a solo act. I value listening, sharing, and building something greater together—whether with clients, teams, or fellow creatives.
Education
My path began with a college degree in Industrial Design, where I developed a deep appreciation for form, structure, and usability. I later completed a Bachelor of Fine Arts in Graphic Design at Concordia University—an experience that shaped my creative voice and grounded me in the principles of visual communication. These foundations continue to inform my work, blending thoughtful design with purposeful execution.
2000 - CEGEP Vieux-Montréal
DEC - Industrial Design
2002 - Cinac Computer School
AEC - Mutimedia Design
2006 - Concordia University
BFA - Design
Services
Graphic Design
I design with intention—creating visuals that not only look great, but serve a purpose. Whether it’s a campaign, digital content, or packaging, my work is rooted in clarity and meaning. Each element is carefully considered to ensure the message is understood, the emotion is felt, and the impact is lasting.
Illustration
Illustration allows me to add a layer of personality and storytelling to a brand or project. Whether stylized or realistic, editorial or conceptual, my illustrations are created to complement the design, reinforce the message, and offer a unique visual signature that helps the work stand out.
Art Direction
Art direction is where vision becomes reality. I oversee the creative process from start to finish, guiding design choices, setting the tone, and ensuring cohesion across all visual touchpoints. Whether it’s a photo shoot, a campaign, or a complete rebrand, I align strategy with aesthetics to deliver work that is bold, consistent, and meaningful.
Managing
I thrive in collaborative environments, where creativity and structure meet. As a design lead, I manage projects and creative teams with empathy, organization, and a clear vision. I ensure timelines are respected, ideas are heard, and every phase of production runs smoothly—without compromising on quality or creativity.
Brand Identity
A brand is more than a logo—it's a story, a feeling, a promise. I craft complete brand identities that reflect a company’s essence, combining strategy with creativity to develop logos, color palettes, typography systems, and visual guidelines that are distinctive, adaptable, and built to last.
Print Design
There’s something powerful about holding a well-designed object in your hands. I bring years of experience in print—from editorial and packaging to large-scale signage and promotional materials. Every layout, fold, and finish is crafted with attention to detail and respect for the tactile nature of print.
Recognitions
In the world of graphic design for film and television, individual talent alone is not enough—teamwork and communication make all the difference. Every project, whether an independent production or a big-budget blockbuster, relies on close collaboration between multiple departments. Understanding the vision of a production designer, effectively communicating with lead prop masters, and anticipating the needs of art teams are all essential elements to a project's success. I have had the opportunity to work alongside renowned professionals, and these collaborations have resulted in recommendations from acclaimed production designers and lead prop masters, with whom I have shared a commitment to precision and attention to detail. These letters not only highlight my expertise in graphic design, but also my ability to communicate, adapt, and contribute to the success of a production, no matter its scale.
